AOR
Stands for Agent Of Record
It is a standard business agreement
whereas a client agrees to retain an agency or marketing consultant
for services throughout the year. It is very similar to your
insurance agent. However, instead of providing insurance advise,
this type of AOR is geared toward the strategies of your business.
There are many benefits
to this type of agreement. When you sign an AOR Agreement
you essentially do three very important things.
- You make a statement to the AOR provider
that you are committed to working with them to implement
business strategies in an effort to achieve your business
goals. This is very important as many marketing professionals
are forced to spend great deals of time and effort convincing
clients that certain strategies are required for success.
This commitment minimizes this effort and demonstrates to
the marketing professional that his or her time will be
efficiently spent on implementing the strategies for success.
- In return, you receive a discounted service
rate as "a reward" for your commitment to a strategic
plan. An AOR essentially allows a marketing professional
to maximize his or her time and optimize revenue growth
for their services. This savings is then passed along to
the client. Typically AOR savings can discount service fees
as much as 30-40%.
- Furthermore, an AOR agreement reduces pressure
on your budget. By signing this agreement, you can establish
a fixed cost for your marketing budget and prepare for this
expenditure. There is little guess work knowing what services
you will receive for your monthly financial commitment.
This will minimize budgetary reserves that are typically
set aside for unforeseen strategic needs.
AOR Agreements are a fantastic tool in your
business strategy for success. Overtime, you will form a business
relationship that will prosper. The AOR provider will become
familiar with the styles and goals of your efforts and anticipate
future needs. The end result is that you will receive proactive
and efficient strategic business services at an extremely
affordable rate.
Contact me today to discuss how an AOR Agreement will help you reach
your goals.
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