Quick Link Reference:
 
     Experience          Web Design            Graphic Design          Marketing Services        Online Learning Solutions        Contact Information  
 
 
 
Marketing Philosophies
Marketing Packages
Marketing Consultations
Small Business Solutions
Non-Profit Solutions
Professional Services
Online Learning Solutions
Tutorials & Links
Source Libraries
Training Trends & News
   
So What's in Between?
Marketing starts and ends with branding. So what's in between? Good Question. On a high level view here is the answer:
• Direct Marketing
• Brand Positioning
• Strategic & Tactical Market Planning
• Customer Relationship Planning
• Promise Delivery Goals
• Integrated Direct Marketing
• Search Engine Optimization
So What Will My Rate Of Return Be?
I have provided this calculator to determine the ROI (Return on Investment) for any direct mail campaign. Just enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per piece, cost per new customer, and more. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.

Note: The ROI Calculator is a Javascript program. You must have Javascript enabled in order to use it. All fields in the input section are required.

Input
How many pieces are you mailing?
What are the total program costs? $
Response Rate:
What % response do you expect?		 %
Conversion Rate:
What % of responders do you expect will buy?		 %
How much do you expect each buyer to spend (on average)? $
Results
# Responders: Cost per response: $
# Buyers: Cost per buyer/new customer: $
Total Revenue from Program: $ Cost per piece: $
Your Return On Investment: %
So is this a good investment in your mind?

What sets me apart from other marketing service providers?

Outside of my extensive industry experience, my approach is unique. I will establish a marketing strategy WITH YOU and teach you how to maintain and grow the plan in an effort to reach the goals we establish.

Click here for a list of clients I have worked with.

 
 
  Experience        Web Design        Graphic Design        Marketing Services        Online Learning Solutions        Contact Information  
  Kurt Grashaw. 2006 © All Rights Reserved.