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MARKETING PROFESSIONAL / BUSINESS ANALYST
Analytical, detail oriented professional with solid record of driving business. A hands-on leader with expertise in branding, advertising, media planning, collateral/website development, public relations, events, corporate training and agency/vendor management. Proven ability to design and deploy compelling campaigns to attract customers and gain a competitive edge. Highly computer proficient with experience in online and offline marketing. |
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| Director of Marketing & Design April 05 - Present |
Diversity Marketing Creations, Hartford CT
Marketing agency providing on and offline mediums, specializing in small to medium size markets. |
Recruited by privately held business to consolidate and manage the marketing efforts of traditional media and technology rich digital promotions. Research sales and marketing initiatives relative to the company goals in an effort to achieve sales team focus. Develop and implement common go-to-market brand message and identity. Direct the combined efforts of both on and offline marketing campaigns. |
Accomplishments |
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Work with marketing team directing efforts to center on corporate theme and coordinated regional market branding. Manage the efforts of 3 employees. |
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Established comprehensive business proposal standards for consistency in pricing and product delivery of state based client bids. |
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Research, develop and implement Non-Profit Marketing Campaign seeking state and federal aid for the subsidization of marketing services in the amount of $250,000. |
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Establish website development standards that lowered cost per development by an average time of 37% and decreased production time by 42%, allowing competitive product pricing as well as a substantial increase in per project profit. |
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| Service Specialist - Government Call Center September 04 - April 05 |
The Hartford, Simsbury CT
A global leader in insurance, asset management and financial service products. |
Responded to participant inquiries / requests via an 800 customer line. Supported customer service needs via the toll free lines and internet email. Processed participant transactions / requests. Completed the Government Call Center training program. |
Accomplishments |
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Established online training program for the call center working with staff from the Corporate, Government and College Savings Programs in an effort to help new hires learn the systems while waiting for the next training session. |
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Received Special Achievement Award, March 15 2005 for the development of this online training system. |
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| Director of Internet Operations - (Contract Basis) May 2001- September2004 |
JC Marketing Communications, Southington CT
Marketing agency that consults, designs and launches dynamic marketing campaigns in all facets of media. |
Recruited by former partner at the Worx Group to establish and grow the internet department of this agency. Held full project management responsibilities focusing on planning, marketing, and launching new products online. |
Accomplishments |
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Directed online promotional and advertising programs, including product demonstrations, consumer programs and focus group research efforts. |
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Interacted with sales force and customers to gain better understanding of customer needs and sales cycle implications to frame a top selling product communication channel, reaching the target audience. |
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Lead strategic marketing responsibilities focusing on the planning, marketing, logistical site structure and launching of new products and services online. |
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| Production Artist – Web / Designer II July 2000 - May 2001 |
The Worx Group, Waterbury CT
Provider of full service marketing communications across all media including print, web and rich media. |
Produced graphic sketches, designs and copy layouts for marketing content of client sites. Produced online promotions utilizing knowledge of programming languages for an efficient and user-friendly result. |
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Awarded Golden Web Award for 2 sites designed and developed in entirety. |
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Designed General DataComm website which was selected from a national contest with hundreds of entries. |
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| Graphic & Web Designer 1993-2005 |
AGENTintel, Granby CT
Provider of marketing materials including both print and internet based vehicles. |
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Interacted with clients to gain better understanding of customer needs and how to implement vehicles to reach the target audience. |
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Designed and developed both print and online marketing vehicles to promote client products and services in an effort to achieve client goals. |
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| Additional Job & Consulting Experience |
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Insurance Claims, Health Care Underwriting, Medical Evaluation Promotions. |
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