Summary of Qualifications

• Marketing professional with fifteen years of experience in traditional and online business initiatives.
• Strong project management skills with extensive knowledge in online business strategies.
• Certified Six Sigma Green belt with strong analytical skills in developing efficient and productive solutions.
• Enrolled in Master's program for e-Business Technology at Columbia Southern University.  GPA: 4.0.

Accomplishments

• Analyzed production process and developed improved method for efficiencies resulting in 60 percent decrease of required personnel and an average decrease of 30 percent in development time.
• Developed system for client side maintenance of critical service reference tools, empowering individual units to self manage resources.  Improved project update time efficiencies by 55 percent.
• Cross trained personnel for increased production capacity.  Results decreased average production time while increasing capacity and profitability levels by 32 percent.
• Training program developed for new hires increased individual employee pre-course knowledge levels, improving knowledge retention and training efficiencies.  Resulted in decreased time requirements for employee readiness, advancing new hire resource efficiencies by 25 percent.  Received Special Achievement Award for new hire reference program.

Professional Experience

Hartford Financial Group, Windsor, CT
Senior Business Analyst / Web Developer e-Learning Consultant
2006-present

• Design and develop financial based training courses for Hartford Life products and services, demonstrating key responsibilities vital to optimal employee performance.
• Created and manage training brand for consistency and usability best practice standards.
• Responsible for the administrative management of usability standards as well as analyze measurement reports for delivery values.  Provide solution options for improvements regarding results that do not meet required delivery standard levels.
• Member of the Employee Advisory Committee responsible for evaluating the development and communication of Hartford Life operational improvements for employee skills and professional growth.
• Member of the Web Based Training User Group responsible for the transition and management of a new corporate wide Learning Management System.

Digital Marketing Creations, Hartford, CT
Marketing Manager
April 2004 – August 2006

• Managed staff of four.
• Worked with client leadership to develop business plan and operational growth strategies.  Coordinated effort overseeing implementation into marketing effort.
• Responsible for client and company branding and marketing strategies including marketing research and analysis, dynamic campaign development, media planning and buying, business strategy development and third party vendor management.
• Developed and managed community outreach program providing non profit organizations with professional marketing services at discounted rates.

Hartford Financial Group, Simsbury, CT
Financial Service Specialist
 2004-2005

• Created online training resource for retirement service new hire employee’s waiting to attend instructor based product knowledge training. 
• Assisted customers with retirement service portfolio management, financial transactions and related account inquiries.  Consistently among top performers in service levels provided.  Received numerous awards for service delivery.
• Responsible for developing daily department operation reports for management to assess service delivery and coverage measurements for each unit. 

Grashaw & Company, Simsbury, CT
Freelance Marketing Professional
1993-2004

• Provided marketing and strategic development services for traditional and online mediums. 
• Designed and developed business plans, marketing strategies, print collateral, company branding, online promotions, e-mail blasts and advertising campaigns.

Insurance Related Experience                                                                                                                    
1993-2002

• Property casualty liability, directors & officer’s professional liability, medical bill evaluations and risk management.

Education & Designations

Columbia Southern University
Orange Beach, AL
Enrolled in MBA program for e-Business & Technology.  Enrolled in MBA program for e-Business & Technology.
Anticipated graduation 2010. Current GPA 4.0. 

University of Hartford
May 1993                                                                                                      
West Hartford, CT
Bachelors of Arts & Science Degree | Major: Mass Communications   Concentration: Marketing / Advertisement

Insurance Institute of America
1997 | Associates in Risk Management Degree                                                                                     

Aveta Business Institute
2009 | Certified Six Sigma Green Belt

Key Skills & Competencies

References
Available upon request.